You may think your product is so good it practically sells itself, and perhaps that's true. However, if no one knows about your company, no one will pay attention to what you're selling. Great website content draws visitors. A well-written product description on your website, tailored to your target audience, will provide more incentive to convert than a website page filled with product stats. Publishing articles on your site that tie into your brand will also engage your visitors and keep them coming back. This deeper content will also boost your authority and enhance your online presence. More targeted content, enhanced customer trust and increased brand awareness means more website conversions. WSI Global Reach - Upper Valley Web Design .